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Starting a Coffee Business · 11 of 20

Iced Coffee and Ice

A tall glass of iced coffee with milk swirling through it, on a wooden counter
Iced coffee in a clear glass. The color is half of what sells it.

The afternoon markets run through the hottest part of a Michigan summer day, and iced coffee is what sells there. My first thought was to make my own ice, and to make it special: big clear cubes or spheres. The research changed that plan in two ways. Michigan does not allow ice made at home in drinks sold from a licensed booth. And a big cube only does what it promises in coffee that is already cold.

The rule on ice

Ice is a food under the Food Code, and the cottage food law excludes “home-produced ice products” by name. MDARD’s guidance for temporary food booths says:

A white freezer cabinet with glass doors and a large ICE sign, stacked inside with bags of ice
Commercially bagged ice in a store's ice freezer.

“Ice must be from an approved source. For most TFEs this means commercially bagged ice.”

So drink ice is either bought in sealed bags, or made in an ice machine or freezer inside a licensed kitchen. The same guidance separates drink ice from cooling ice: ice that has had milk cartons or bottles sitting in it “may not be used as food.”

At the stall that means two coolers:

  • Cooler A, drained: bagged ice for drinks only, with a handled scoop.
  • Cooler B: ice packed around the condensed milk, milk, eggs and syrups, with a thermometer, at 41 °F or below.

How much ice, and what it costs

Food-service rules of thumb put a 12 to 16 oz iced drink at half a pound to 0.6 lb of ice. Forty iced drinks need 20 to 24 lb for serving. Flash-brewed coffee (below) needs another 130 g per drink for the brewing, about 11½ lb for forty. Call it two 20 lb bags, plus some loss to melting.

A man leans against a wall of stacked bags of ice taller than he is
A day's ice for a Mardi Gras street party in New Orleans. A coffee stall needs a great deal less.

A 20 lb bag is about $5.50, so the ice in a drink costs about 15 cents.

A good rotomolded cooler is rated to hold ice for days with the lid shut. Nobody has published a test of the stall’s real case, a lid opened every few minutes for six hours at 85 °F. A market day is well inside the cooler’s capacity; the loss is to the lid.

Three ways to make it

A short glass of dark coffee over large pieces of ice on a tray, with a small carafe and two steel pitchers
Cold-drip coffee served over ice, with the rest in a carafe.

Flash brew: hot coffee brewed straight onto ice

Brew a pour-over at double strength directly onto ice. The usual recipe is a total water ratio of about 1 to 15 (Ratios), split 60% hot water and 40% ice: for example 23 g of coffee, 220 g of hot water and 130 g of ice.

The arithmetic matters here. Coffee leaving the dripper at about 185 °F has more than enough heat to melt all 130 g, and the mixture comes out at about 75 °F: room temperature, with no ice left. The ice in the recipe is dilution water that happens to cool. The drink then has to be poured over fresh ice in the cup. Budget both.

Why it is the right method for a market:

  • It is brewed at the stall, so nothing is made at home.
  • It tastes like the coffee: bright and aromatic, where cold brew is muted.
  • It uses less hot water than a hot cup, because 40% of the water is never heated: about 21 Wh per drink.

It takes as long as a pour-over. On a hot afternoon, flash-brew a litre at a time into a clean airpot or pitcher kept in the cooler, and serve from that.

Cold brew concentrate

Coarse coffee steeped in cold water for 8 to 24 hours. Toddy’s own recipe is 12 oz of coffee to 64 fl oz of water, diluted one part concentrate to two parts water or milk to serve. It needs no hot water at the market at all, which is its attraction.

It cannot be steeped at home. Food prepared off-site for a licensed booth “must be prepared in a licensed food establishment.” It also carries more risk than hot coffee, for a plain reason given by two Canadian public-health bodies: it is never heated, so nothing kills what was on the grounds, and it is not acidic enough to protect itself (measured pH 4.9 to 6.0). A federal survey there found a quarter of 59 retail samples had high bacterial counts, though no pathogens. Michigan has published nothing on it; Wisconsin treats it as needing refrigeration, with a variance for kegged or nitro cold brew.

Cold brew is a product for the shop, where there is a licensed kitchen and a refrigerator. Until then, flash brew does the job.

After the steep: what to do with cold brew

At home, or later in the shop’s kitchen, the steep is only the first step. What comes out of the brewer is a concentrate, about three times the strength of a cup of coffee, and it is an ingredient more than a drink.

Cold brew coffee being poured from a jar through a paper filter cone into another jar
Straining cold brew through a paper filter into a clean jar.

Filter it, date it, keep it cold

  1. Strain it well. A paper filter after the mesh takes out the fine sludge that makes cold brew turn bitter in storage.
  2. Put it in a clean, closed jar and write the date on it.
  3. Refrigerate it at once, at 41 °F or below.

Toddy says its concentrate “will stay fresh for up to 2 weeks in your refrigerator.” That is a brewer maker’s statement about taste. The only public-health figure found is ten days, and that was for sealed commercial product. Cold brew is not acidic enough to protect itself and was never heated, so a week is a sensible home limit, and it should never sit out on the counter.

Dilute it

Toddy’s starting ratio is 1 part concentrate to 2 parts water or milk. For a 12 oz drink that is 4 oz of concentrate and 8 oz of water or milk. Over ice, use a little less water, because the melting ice finishes the dilution: 4 oz of concentrate, 5 oz of water, a full cup of ice.

Taste it at 1 to 2 before deciding. Concentrate made with a different brewer or a finer grind can be stronger or weaker than Toddy’s.

A glass of dark cold brew coffee over ice cubes, seen from above
Cold brew over ice.

Drink it cold

DrinkFor a 12 oz cup
Cold brew, black4 oz concentrate, 5 oz cold water, ice
Cold brew with milk4 oz concentrate, 5 oz milk or oat milk, ice
Honey cold brew4 oz concentrate, 20 g honey syrup stirred in first, 5 oz water or milk, ice
With condensed milk4 oz concentrate, 2 tablespoons sweetened condensed milk stirred in, ice. A cold-brew cousin of cà phê sữa đá (kah fay shoo-uh dah · [kaː˨˩ fej˧˧ ʂɨə˨˩˦ ʔɗaː˦˥]).
With vanillaA few drops of vanilla extract, or 20 g of vanilla syrup
With tonic or sparkling water3 oz concentrate over ice, topped with 5 oz tonic. Pour the coffee last and slowly, or it foams over.
On a large clear cubeConcentrate and water pre-mixed and chilled, poured over one 2-inch cube. This is the one place the big cube earns its keep: the coffee is already cold, so the cube lasts.

Sweeteners go in as syrup. Sugar and neat honey do not dissolve in a cold drink (Honey in Coffee).

A glass of cold brew topped with whipped cream, on a saucer with a spoon
Cold brew with whipped cream: the concentrate takes rich additions well.

Drink it hot

Cold brew can be served hot, and Toddy’s instructions say how: “For a flavorful yet gentle cup of hot coffee, stir concentrate with steaming hot water.”

The arithmetic shows the catch. One part concentrate at fridge temperature (40 °F) and two parts water just off the boil (205 °F) come out at about 150 °F. That is warm, not hot. Three ways to do better:

  • Warm the cup first with hot water, and use water at a full boil.
  • Heat the diluted coffee gently in a small pan to about 160 °F and take it off. The usual advice is not to boil it, on the grounds that boiling drives off aroma and brings out bitterness; no test of that was found.
  • Microwave the diluted cup for a minute or so, stirring once. It is the same gentle heating by another route.

What comes out is smooth, low in bite and less aromatic than coffee brewed hot. It suits people who find hot-brewed coffee harsh. It will not taste like a pour-over, because the compounds a hot brew extracts were never taken out of the grounds.

Use it as an ingredient

Concentrate is brewed coffee at three times the strength, with no bitterness from sitting on a hot plate, and it keeps for days. That makes it useful beyond the glass:

  • Coffee ice cubes. Freeze diluted cold brew in a tray. They chill iced coffee without watering it down.
  • Baking and desserts. Wherever a recipe asks for strong coffee or espresso: Coffee Ice Cream, Coffee Jelly, chocolate cake, tiramisu.
  • Marinades and sauces. See Cooking with Coffee.
  • Over ice cream, undiluted, as a cold affogato.
  • In milk for children’s or evening drinks, made with a decaf concentrate.

Chilled hot coffee

Coffee brewed hot, cooled and carried cold is the same question: if it is made at home, it is home-prepared food. Made at the stall and chilled in the cooler, it is flash brew by another name.

Big cubes and clear ice

How clear ice is made. Water frozen in a container insulated on five sides freezes from the top down, pushing air and impurities ahead of the ice. The top is clear and the bottom is cloudy. That is called directional freezing.

MethodMakesTakesCost
A small cooler in a chest freezerA slab to cut by hand24–48 hoursA cooler
Clearly Frozen trayTen 2-inch clear cubes18–20 hoursabout $44
Klaris countertop machineFour 2-inch cubes8–12 hours$549

Forty drinks would need four trays and four freezer slots for most of a day. The tray is the only one that scales, and all of it would have to happen in a licensed kitchen.

A bowl of water set into a block of white foam insulation
A homemade clear-ice mold: a container insulated on every side but the top, so the water freezes from the top down.

Does a big cube melt slower? Yes, per pound. A 2-inch cube has half the surface of eight 1-inch cubes of the same weight. One bartending reference puts its melting at roughly half the rate. No measurement in coffee was found. (One coffee blog prints precise-looking figures for this, with no study behind them; they are not repeated here.)

The catch is that cooling is done by weight, not shape. A 2-inch cube weighs 120 g, about 4 oz. Bringing 300 g of room-temperature flash brew down to fridge temperature melts about 75 g of it, most of the cube, in the first minutes. A big cube stays big only in coffee that is already cold when it goes in.

So large-format ice works with cold brew concentrate or with coffee chilled in the cooler first. With flash brew poured warm, it is gone before the customer reaches the next stall.

Will it fit? A 2-inch cube needs 2.83 inches of clear width across its diagonal. To-go cold cups taper toward the base, and their inside dimensions are not published. Buy one sleeve of cups and try it with a lid and a straw before buying trays.

Is it worth it? For the market stall, on the evidence, no: the ice cannot be made at home, the tray capacity is small, and with flash brew the cube does not last. For the shop, with its own freezer and cold brew on tap, one large clear cube in a glass is a cheap and distinctive touch, and no coffee business could be found that is known for it.

Ideas that fit the market stall now

  • Coffee poured over ice in a clear cup, so the colour shows. A clear compostable cup is about 15 cents with its lid.
  • Flash brew made with half the ice in the brew and fresh ice in the cup, as above, described on the sign: “brewed hot over ice, to order.”
  • Honey syrup instead of sugar, which mixes into a cold drink where honey itself will not. See Honey in Coffee.
  • Cà phê sữa đá, which was designed for ice. See The Drinks.
  • Coffee ice cubes, frozen strong coffee that does not dilute as it melts, are a good idea with the same two obstacles as clear ice: they are ice from a non-commercial source, and a food made off-site. They wait for the licensed kitchen.
An open blue and white hard-sided cooler with its lid propped up
A hard-sided cooler. The stall carries two: one for drink ice, one for the milk.

Sources

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